Dr. Vida Sattayaram
The Marketing Innovation Program at Krirk University demonstrates a clear commitment to student success through a philosophy of “learning by doing” enriched by innovation, inclusivity, and measurable outcomes. By addressing the diverse backgrounds and skill levels of its students, the program has designed personalized support systems that empower both academic and personal growth. Unlike traditional lecture-based models, this initiative integrates mentorship, cross-disciplinary collaboration, and digital tools to create authentic learning experiences. The results are evident: over 80% of students participate in competitions, graduate employability exceeds 65% within six months, and alumni consistently highlight the program’s role in building confidence and creativity. Achievements range from national awards to strong industry partnerships, reflecting both excellence and sustainability. Looking ahead, the program aims to expand international competition participation by 30% within three years and will continuously monitor progress through alumni feedback, annual reviews, and employer engagement. This ensures graduates remain truly future-ready leaders.
Faculty of Business Administration, Marketing Innovation Program at Krirk University
(1) Krirk Trendy Creator 2024: Showcasing Student Creativity on TikTok
(2) The 5th Zhongqing Cup 2024 – China Online Media and Innovation Competition


