Bachelor of Business Administration in Business Computing
Entry Requirements:
(1) High School graduation
(2) English Language Proficiency: IETLS 5.0 or equal to TOEFL iBT 35-45, or equal to the same level
(3) Complete an entrance exam and sit for an admission interview to be accepted to a bachelor degree program.
Proof of English Language Proficiency: Students should have a valid language test at a suitable level (e.g., IELTS, TOEFL, British Council) or else can apply for a waiver if they have studied at secondary school level in English or are native speakers.
Application Due Date: Rolling Admission
Curriculum
Objective:
Business administration involves studying industrial and commercial enterprises’ fundamental business theories and general management methods, including business strategy formulation and internal behavior management. It requires students to master fully the theoretical knowledge of corporate strategy, human resource management, international business and marketing, among other subjects, so as to achieve professional success.
(i) General Courses (30 credits)
| No | Course |
|---|---|
| 1 | Essential English Communication: this course provides standard English language skills in reading, writing, listening and speaking to enable students to be able to function in most common everyday situations. It helps provide confidence to participate more interactively in all classes. Remedial help for English language is available if required. Native speakers or those with a waiver for English language need not take this course. |
| 2 | Essential Thai Language: this course is an introduction to the Thai language and how it is used in everyday situations. The emphasis is on enabling the student to be able to communicate day-to-day. Native speakers need not take this course. |
| 3 | Business Writing Skills for Thai: this course introduces the writing of documents, especially business documents, in the Thai language. |
| 4 | Essential Chinese Language: this course introduces students to the Chinese language, both written and spoken. The focus is on enabling the student to communicate in everyday situations. Native speakers need not take this course. |
| 5 | Big Data Analysis of Chinese and Thai Business: this course is an introduction to quantitative methods used to analyse business units, with a special focus on Chinese and Thai businesses. |
| 6 | Artificial Intelligence and IoT Applications: this course introduces students to the concepts of artificial intelligence (AI) and the internet of things (IoT). In this course students will learn what AI and IOT are, explore cases and applications of AI, understand AI concepts and terms like machine learning, deep learning and neural networks. |
| 7 | Introduction to Critical Thinking: Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills. |
| 8 | Introduction to Logic: Introduction to Logic teaches students the basics of formal logic, which provides symbolic methods for representing and assessing the logical form of arguments. Students will develop an understanding of symbolic language and logic, as well as familiarity with precise models of deductive reasoning. |
| 9 | China-ASEAN Economy and Culture: this course introduces students to the economy, society and culture of China and of the countries of the Association of South East Asian Nations (ASEAN). A focus is placed on how to do business in the different countries and what cultural effects have an impact on business behaviour. |
| 10 | International Law: This course explores how international law regulates, or attempts to regulate, relations between states, and between states and individuals. It includes examination of the history, structure and institutions of civil law, common law, and socialist legal traditions. |
(ii) Core Courses (60 credits)
| No | Course |
|---|---|
| 1 | Introduction to Business: The Introduction to Business course develops students' understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include: the role of business, ethics, marketing, managing processes and operations, and more. |
| 2 | Principles of Accounting: This course includes the concept of accounting, accounting principles, ethics and assumptions, accounting equation, recording, posting and summarizing and communication of financial information related to business transactions, based in double entry system under both perpetual and periodic system. The measurement of business income (revenues and expenses) and financial position (assets, liabilities and equities), completion of accounting cycle and preparing basic financial statements. |
| 3 | Principles of Marketing: Principles of Marketing is an introductory course that presents basic marketing concepts, the marketing mix, corporate social responsibility, global marketing, consumer decision-making, market segmentation, target marketing and marketing research. |
| 4 | Introduction to Economic Law: This course provides students with the core knowledge and understanding of the background to international economic law, the transactional conditions conducive to its development, and the specific and general problems which threaten the success of individual transactions. |
| 5 | Digital Economy: The digitization of the economy is one of the most critical issues of our time. Digital technologies have transformed businesses and people's lives, and will continue to do so in the future. This course is about digital economics and how the digital economy influences markets and society. We learn about how the Internet, mobile communications, the sharing economy, social media, and cryptocurrencies impact global businesses. The course has two main parts: 1) Basic theory in digital economics, including: network effects, value creation models, digital business models and market modeling. 2) How the digital economy influences sustainability, privacy, regulations, and strategy. |
| 6 | Principles of Logistics and Supply Chain Management: This course provides students with an overview of logistics; logistics and information technology; strategic and financial logistics; organisational and managerial issues in logistics (including reverse logistics); the supply chain management concept; demand management; order management and customer service; inventory management; distribution centre; warehouse and plant location; warehousing management; packaging and materials management; transportation and transportation management and international logistics. |
| 7 | Business Information Systems: In this course, students examine how an information system can manage a business' processes and organization, as well as the factors that can influence a business selection of their IS. Students also study how databases are used in business to collect data, the different methodologies used to develop an IS, its functional systems, and the fundamentals of communication and networking within a system and among multiple systems. Students also evaluate the Internet's impact on the use of IS in organizations. Finally, students study the variety of roles and responsibilities within an IS department and the role of management, as well as ethical considerations and how an organization must protect itself against system threats. |
| 8 | Organizational Behaviour: This course is designed to provide students with an understanding of the individual, group and human behavior in organizations. The focus is on providing an understanding of how organizations can be managed more effectively and enhancing the quality of employees' work life. |
| 9 | Financial Technology: This course is for students wishing to explore the ways in which new technologies are disrupting the financial services industry—driving material change in business models, products, applications and customer user interface. Amongst the significant technological trends affecting financial services into the 2020s, the class will explore AI, deep learning, blockchain technology, and open APIs. Students will gain an understanding of the key technologies, market structure, participants, regulation and the dynamics of change being brought about by FinTech. |
| 10 | Taxation: This course focuses on identifying issues that affect the taxation of businesses. It includes: foundation of taxation, including types of taxes, structure of the income tax, taxpayers, and general concepts of income and deduction; business income and expenses; taxation of property transactions; and overview of corporations, S corporations, partnerships and entity choice. Planning options are emphasized. |
| 11 | Investment Management: This course involves the role played by investment managers within the financial markets. The spotlight on clients and their needs allows participants to place the markets in context. Specific issues include: What are the financial markets and why do they exist? The major players and the role of the investment banks; Investors; Borrowers; Key investor clients within financial markets; Institutional investors; Pension Funds; Insurance Companies and Sovereign Wealth Funds. |
| 12 | Human Resource Management: Human Resource Management links people-related activities to business strategy. The course develops a critical understanding of the role and functions of the various human resource activities in an organisation, providing students with a comprehensive review of key HRM concepts, techniques and issues. Topics include job analysis and design, recruitment and selection, evaluation, performance management, occupational health and safety, and the strategic contribution of HRM to organisational performance and evaluating HRM effectiveness. Working with contemporary case studies, students not only engage in collaborative and individual work processes but use communication and discourse characteristic of the HRM context and environment. |
| 13 | Operations Management: Operations management is a course designed to provide students with the knowledge and skills to manage an organisation's operations effectively. The syllabus covers process analysis, capacity planning, quality management, inventory control, production scheduling and project management. |
| 14 | Small Entrepreneurs: In this course, students will learn small business start-up and management fundamentals as well as examine entrepreneurial characteristics and skills useful for those individuals who wish to adopt an entrepreneurial mindset. Using case studies and profiles of entrepreneurs, students will examine the small business process and the requirements necessary to bring a business venture to successful completion. Students will have the opportunity to channel your inner entrepreneur by developing a proposal for a new business venture. |
| 15 | English for Business: The Business English course is designed to prepare students to use English in a present or future work situation. Students will develop English skills with a focus on business contexts and environments, and they will learn vocabulary that is used regularly in the business world. This course will help practice and enrich communication skills by using English in specific business settings and situations. |
| 16 | Business Communication for English: This program is designed to build confidence in speaking, listening, reading, and writing English in business contexts. Students will increase vocabulary and practice using Business English in everyday business situations on the telephone, and in meetings, presentations or negotiations. |
| 17 | Business Statistics: This course covers descriptive statistics, probability, discrete and continuous random variables, estimation, hypothesis testing and regression analysis. The course emphasizes statistics to solve management problems. |
| 18 | Modern Media Design: This course introduces students to the planning, design and production skills necessary to conceive and produce website, motion graphics, sound design and social media. All students create an online web-based portfolio and a professional blog. |
| 19 | Digital Commerce: Presented through an entrepreneurial lens, this course provides the tools and resources necessary to create a digital business model and to sustain the platform in today’s competitive landscape. In class, work in teams to fuel your e- commerce strategy. |
| 20 | Strategic Management: The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organisations. The Strategic Management course is designed to explore an organisation’s vision, mission, examine principles, techniques and models of organisational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership. |
(iii) Major Courses (30 credits)
| No | Course |
|---|---|
| 1 | Introduction to Programming: This course introduces the fundamental concepts of procedural programming. Topics include data types, control structures, functions, arrays, files, and the mechanics of running, testing, and debugging. The course also offers an introduction to the historical and social context of computing and an overview of computer science as a discipline. |
| 2 | Basics of Computer Systems and Operating Systems: This course provides an understanding of the underlying operating systems which students have implicitly relied upon when developing applications in the foundational courses within Computer Science and Engineering. The knowledge gained will continue to be relevant in future careers when developing systems and applications. |
| 3 | Introduction to Network Programming Students who successfully complete this unit will be able to: Explain fundamental program structures; Explain the concepts of system analysis; Explain fundamental object-oriented concepts; Write small programs that use TCP/IP sockets; Design, write and debug small programs with text I/O and Write small programs that use a simple GUI. |
| 4 | Data Communications and Networking: This course familiarizes the students with the basics of data communications, OSI model and techniques, applications and control of modern data communications networks. Topics included are network models, digital and analog transmission, multiplexing, circuit and packet switching. This course will mainly focus to develop engineering skills in troubleshooting and designing data networks. |
| 5 | eCommerce: This is an introductory course to the world of electronic commerce, more often shortened to e-commerce. Students will be offered a glimpse of how it is to conduct business using the internet and will learn about the different types of businesses that exist in the electronic world. They will learn about the many concepts that influence how they should go about taking part in the exciting world of e-commerce. Students will read about marketing strategies that they can take to get a good headstart against your competitors. |
| 6 | Management Information Systems: This course prepares students for the role that information technology plays in today's businesses. Topics include advanced software applications, networking and the Internet, and business communications. |
| 7 | Internet Application Development: The course focuses on designing and developing Web-based applications using a variety of programming languages and tools. Students will be exposed to Internet application development architecture. Class projects include developing business-to-consumer (B2C) and business-to-business (B2B) applications, among others. |
| 8 | Business Analysis: The business analyst (BA) plays a key role in the development and execution of company projects. Maybe it's a new product launch or a change to a more efficient software package. The BA is responsible for gathering input, analyzing the needs of the project, documenting the criteria to be met, sharing information among project team members and presenting findings to company executives. This course will provide a solid foundation for a career in business analysis. We explore the strategy, phases, components and process a BA uses to develop a project. From conducting an enterprise analysis to assessing the solution's implementation, you will learn the basics of how to manage the process and determine the appropriate parties to be involved. |
| 9 | Elective Courses I |
| 10 | Elective Courses II |